BRAND HISTORY

COMPANY MAGIR WAS FOUNDED IN 1940 IN VARESE (ITALY), A SMALL TOWN BETWEEN MILAN AND SWITZERLAND. AFTER YEARS OF PRODUCING MAINLY T-SHIRTS, POLO'S AND SWEATSHIRTS FOR FAMOUS BRANDS, MAGIR LAUNCHED ITS OWN BRAND IN 1996: ALAN RED & CO.

HOLLAND, KNOWN FOR ITS VERY COMPETITIVE AND FASHIONABLE MARKET AND HIGH STANDARD IN QUALITY, WAS THE INITIAL COUNTRY WHERE ALAN RED & CO. INTRODUCED ITS FIRST COLLECTION. NOT LONG AFTER THE SUCCESFULL INTRODUCTION, MAGIR, WITH YEARS OF EXPERIENCE IN PRODUCING THE FINEST COTTON, BECAME THE LARGEST SPECIALIZED SUPPLIER OF FASHIONABLE BASICS FOR MEN AND WOMEN IN THE NETHERLANDS.

DUE TO MAGIR'S HIGH QUALITY IN COTTON BASICS, ITS LARGE STOCK, ITS EXCELLENT LOGISTIC SYSTEM AND SPEEDY DELIVERY MAGIR STILL LEADS THE COMPETITIVE MARKET IN HOLLAND, BUT TODAY ALAN RED & CO. PRODUCTS ARE ALSO SOLD IN MANY OTHER COUNTRIES, SUCH AS GERMANY, FRANCE, BELGIUM, RUSSIA, CZECH REPUBLIC, POLAND, SLOVAKIA, SWEDEN AND SWITZERLAND.

MAGIR'S MISSION IS TO REMAIN THE LARGEST SUPPLIER OF HIGH QUALITY BASICS, FOR FASHIONABLE YOUNG ADULTS, WHO APPRECIATE THE VALUE OF THE BRAND AND ITS PRODUCTS, THROUGH CONSTANT INNOVATION AND TO STAY KNOWN AS A RELIABLE SUPPLIER FOR ITS CUSTOMERS THROUGHOUT EUROPE.

THE HIGH QUALITY STANDARDS AND EVER INCREASING DEMAND FOR ALAN RED &CO.'S HIGH QUALITY PRODUCTS FOR FASHIONABLE YOUNG ADULTS AND KIDS ARE ACHIEVED BY MAGIR'S CONSTANT SPECIALIZATION AND INNOVATION OF ITS PRODUCTS AND ITS OWN ITALIAN FACTORIES.